Digital marketing refers to the use of digital channels, such as social media, search engines, email, websites, and mobile apps, to promote products or services and build relationships with customers. It encompasses a range of tactics and techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and influencer marketing.
Digital marketing is important for businesses of all sizes because it enables them to reach a larger audience, target specific demographics, measure the effectiveness of their campaigns, and adapt their strategies based on data and insights. With more people spending time online and using digital devices to make purchases, digital marketing has become an essential part of any modern marketing strategy.